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The seduction of "good enough"

Seth Godin once again speaks from my heart. I think that good enough is far away from being sufficient anymore. Think about common household goods: The current business plan for creators of measuring cups and other household items is: cheap, one size fits all and throw away in two years to buy again. I recently was at the local IKEA to buy a new measuring jug, but they only had cups with metric and imperial measurement system - and none of them were made of glass, all plastic. I don't want another measuring systems on my cup. This may sound narrow-minded, but I regard those different systems utterly confusing - especially when I'm cooking. I addition, the letters on these plastic cups vanish after a year or two. I went and ordered a glass measuring jug, made from Jena glass in Germany. It wasn't expensive. And it feels light and solid. It's made in Europe. It only has metric marks on it. It will be good for a lifetime. That's a product, that can't be made any better.

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